Donald Miller has built a company by helping businesses cut through the noise by getting clear with their message. This is a really helpful for executing a clear marketing plan.
Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
The Dateline podcast includes current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries, and in-depth investigations. I often listen to this podcast while on the treadmill or while driving. It makes the time go by faster.
Laura and I really enjoy iced coffee — especially in the summer. These capsules make it dead-simple to make cold brew coffee at home. These will become part of my travel kit.
A Quote from I’m Thinking About
Success is not final, failure is not fatal: it is the courage to continue that counts.” ― Winston S. Churchill